Meta reportedly tells managers to identify people for layoffs Mark Zuckerberg previously said that Meta is experiencing “one of the worst downturns” in recent history. M. Moon @mariella_moon Justin Sullivan via Getty Images Some Meta employees could lose their jobs as the company prepares for leaner times ahead. According to The Information, Maher Saba, Meta’s … Continue reading Google slows hiring and says the company needs to be ‘more entrepreneurial’
Optimizing For Faster, More Relevant Ad Matches Based On Recommendations by Laurie Sullivan @lauriesullivan, July 13, 2022 WhizzCo has improved its process to continually optimize the performance of content recommendations. On Wednesday, the company announced the changes, which are intended to provide more relevant and faster matches of ads to users based on the content. … Continue reading Optimizing For Faster, More Relevant Ad Matches Based On Recommendations
As total pool of gamers grows to 3 billion, marketers need to pursue the right channels to avoid letting gamers fall through the cracks. Chris Wood on July 13, 2022 Gamers are a global audience numbering in the billions, but they’re hard to reach by traditional ads. In the U.S., gamers who play on a … Continue reading Tough-to-reach console gamers watch more TV on streaming than linear
Political Ads Mislead, More Than Half Of Survey Respondents Believe by Laurie Sullivan , Staff Writer @lauriesullivan, July 7, 2022 Swaying votes in favor of a political party, initiative, or candidate is a goal of advertising, but 75.4% of respondents to a BDEX survey said political ads do not prompt them to consider changing their political … Continue reading Political Ads Mislead, More Than Half Of Survey Respondents Believe
Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights by Laurie Sullivan @lauriesullivan, July 7, 2022 Beauty, fashion and related industries have been at the forefront of online advertising and ecommerce, suggesting that with this leadership role these companies can identify marketing challenges in other sectors. Data released Thursday … Continue reading Most Marketers Track Brand Performance, But More Than Half Struggle To Identify Data Insights
Here are some hacks and ways to build a culture that rewards productivity. Ron Lieback on July 6, 2022 Productive teams means happier clients. Happy clients means income which keeps your team employed and also happy. While this seems pretty obvious, it obviously isn’t easy to accomplish. One reason: Many marketing leaders were trained in … Continue reading 20 ways to make your marketing team more productive
By Puneet Sandhu June 29, 2022 When we talk about inclusion today, we think of identity markers such as race, class, ability, and sexual orientation. But another important consideration is neurodiversity, which refers to the different ways in which people’s brains interact with the world around them. This facet of inclusion … Continue reading These management changes for neurodivergent employees make work more accessible for everyone
Analysts Have More Somber News For Online Advertising Industry by Laurie Sullivan @lauriesullivan, June 29, 2022 Raymond James analysts hosted an online advertising conference call earlier this month with an industry expert who has visibility into about $2 billion in ad spending across Fortune 1,000 advertisers. The expert expects about 25% year-over-year growth in 2022 … Continue reading Analysts Have More Somber News For Online Advertising Industry
By Shalene Gupta June 22, 2022 Our behavior is shaped by the times we live in and the life stage we’re in, and this includes our attitudes about personal finances. A new study by business research firm Logica Research delved into the financial profiles of baby boomers, Gen X, millennials and Gen … Continue reading Millennials and Gen Z want more financial advice from employers. Boomers? Not so much
Performance Media Shops Reorganize C-Suites, Become More Strategically Focused by Joe Mandese @mp_joemandese, June 16, 2022 It may seem like a coincidence that two major performance media agencies announced strategic reorganizations this morning, but I think it speaks to the fact that performance is more than just moving needles, and is becoming much more integrated … Continue reading Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
