Millennials: Ethics And Morals Become Identity Markers For Brands by Laurie Sullivan  @lauriesullivan, July 16, 2018 Millennials expect more from brands with ethics and morality becoming part of their identity and culture in real life and online. Honesty at 77%, reliability at 74%, helping family at 74%, compassion at 72% and commitment at 72% are … Continue reading Millennials: Ethics And Morals Become Identity Markers For Brands →