“Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening,” says Jeto CEO Alexandre Pelletier. Amy Gesenhues on April 17, 2020 Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept … Continue reading As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief
Tag Archives: MOPs
How MOPs teams are staying agile as remote work becomes the norm
Agile expert and coach Stacey Ackerman says it’s important to have a strong facilitator to make sure everyone is actively participating in the conversation. Amy Gesenhues on March 25, 2020 When the agile movement first began, one of the founding principles was ‘face-to-face’ communication, according to Stacey Ackerman, an agile expert and founder of Agilify, … Continue reading How MOPs teams are staying agile as remote work becomes the norm
Random Posts on
Twitter Accelerates Second-Screen Push With TV Timeline Test
The 4 Most Common Leadership Training Mistakes
Now Profitable in Major Markets, Lyft Rolls Out National Marketing Campaign
Disney Adds Measurement Partners, Debuts Shoppable Ads
6 Benefits of Employee Monitoring
Advice for AMP-curious publishers
Facebook Shares More Evidence That Facebook Video Is Really Big
Everything About Using Keywords in 10 Minutes
