Tag Archives: MOPs

3 ways MOps can bridge the gap in marketing analytics

Marketing Operations

Marketing operations teams hold the key to proving marketing ROI and bridging knowledge gaps within organizations. Brooke Bartos on October 6, 2023 Marketing has always been challenged to demonstrate impact on pipeline and revenue — and it hasn’t gotten easier. Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple … Continue reading 3 ways MOps can bridge the gap in marketing analytics →

MOps leaders as scientists: Embracing the scientific method

Leadership

This series presents a framework that describes the roles and responsibilities of marketing operations leaders. This fourth and final part discusses MOps leaders as scientists. Earlier editions described their roles as Modernizers, Orchestrators, and Psychologists. The path to knowledge employs the scientific method. Practitioners first develop a hypothesis, which is an assumption or potential explanation … Continue reading MOps leaders as scientists: Embracing the scientific method →

What is marketing operations and who are MOPs professionals?

Marketing Operations

Learn what marketing operations is and why it’s important. Chris Elwell on January 3, 2022 Marketing operations (MOPs) is an umbrella term describing departments and the people whose responsibilities include:  Facilitating marketing activities, Training and supporting marketing staff, Budgeting for, selecting, implementing and administering marketing software, Architecting the marketing software “stack”, and, Making data accessible … Continue reading What is marketing operations and who are MOPs professionals? →

MOPS Rundown: What matters in Marketo and Bizible’s Q4 release

Marketing Platforms

Marketing operations agency Perkuto shares its monthly take on new features relased for Marketo and its add-on app Bizable. Alexandre Pelletier on November 5, 2021 Predictive Audiences Predictive Audiences were first offered as an add-on in 2020 including filters like Lookalike of Program Members, Likelihood to Register, Likelihood to Attend, and Likelihood to Unsubscribe. According … Continue reading MOPS Rundown: What matters in Marketo and Bizible’s Q4 release →

As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief

Budgeting

“Teams just can’t keep up with the sudden shift in volume and rapid pivoting that’s happening,” says Jeto CEO Alexandre Pelletier. Amy Gesenhues on April 17, 2020 Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept … Continue reading As budgets shift to digital, MOPs teams look to campaign orchestration tools for relief →

How MOPs teams are staying agile as remote work becomes the norm

Remote Work Environment

Agile expert and coach Stacey Ackerman says it’s important to have a strong facilitator to make sure everyone is actively participating in the conversation. Amy Gesenhues on March 25, 2020  When the agile movement first began, one of the founding principles was ‘face-to-face’ communication, according to Stacey Ackerman, an agile expert and founder of Agilify, … Continue reading How MOPs teams are staying agile as remote work becomes the norm →

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