Tag Archives: moat

The customer funnel is gone, and trust is the new moat

As AI accelerates decisions, brands endure by investing in the human layers of experience that technology can’t generate. Angela Vega on December 15, 2025   As AI agents collapse the consumer funnel and mediate more decisions, brands must strengthen the distinctly human moats — loyalty, trust, community, ecosystems of convenience and meaningful human care. Consumers … Continue reading The customer funnel is gone, and trust is the new moat