MMA’s Brand As Performance Framework Should Give Marketers Relief by Laurie Sullivan , Staff Writer, October 2, 2025 The Brand as Performance (BaP) framework finally gives marketers a tool to “stop defending their budgets — and start demonstrating their real-world impact,” according to a white paper released Thursday by TransUnion.  The whitepaper, Brand as Performance: … Continue reading MMA’s Brand As Performance Framework Should Give Marketers Relief →