B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom by Ray Schultz , Columnist, April 22, 2022 Paid search is now the biggest piece of the B2B marketing mix, according to AccessB2B Survey Topline Report, a study from Stirista, conducted by Thrive Analytics.   Of marketers polled, 56% say paid … Continue reading B2B Mixology: Paid Search Is Top Channel And TV Use Is Growing, Email Near Bottom →