Tag Archives: minorityowned

Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?

diversity Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room? by Brick Rucker , February 1, 2023 It’s wonderful and refreshing to finally see a brand’s CMO on stage delivering an impassioned keynote about the company’s plans to lean into major diversity and inclusion practices. However, unless it’s also providing access to decision-makers, the … Continue reading Knock, Knock: Why Can’t Minority-Owned Agencies Get Into The Room?

Mediavine boosts programmatic ad spend on minority-owned inventory

The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace. Kim Davis on November 15, 2021 Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. The increase was seen following the onboarding of Colossus SSP … Continue reading Mediavine boosts programmatic ad spend on minority-owned inventory