Consumers are searching, doing and buying on their mobile devices, yet the challenge to reach them seems greater than ever. Columnist Wesley Young of the Local Search Association takes a look at 9 stats that suggest ways to improve your capture rate. Wesley Young on October 11, 2016 Getting the attention of today’s consumer … Continue reading Does finding that micro-moment feel like chasing fireflies? Here are 9 data points that will help you catch them.
by Joana Ferreira November 22, 2015 Follow @JoanavsWorldNovember 22, 2015 “We live in a world where the notion of ambiguity has become a punchline. Turning to our smartphones when we need something – a forgotten word, a better price, a movie time – has become a reflex. We want things right, and we want things … Continue reading Why Brands Need to be Living in the Micro-Moment