Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always aligned. Benny Blum on January 2, 2015 at 1:14 pm What is your key performance indicator for success? Presumably, success is some combination of revenue, conversion rate, traffic, engagement, and/or … Continue reading What’s Your Marketing Success Metric?
By Nick Dan-Bergman, Published November 4, 2014 If you are marketing professional, chances are the infamous click through metric is one that you are familiar with and have been fixated on to measure your mobile campaign success. According to a recent xAd/Neilson study, it turns out a click through rate may not be the best … Continue reading Click Through Rate (CTR) Retires as the Top Campaign Success Metric
