John NolanSeptember 14, 2015 With the explosion of social media, most businesses have adopted it in some way within their organization. A recent survey noted that nearly 90% of businesses now use social media for business purposes, but at the same time 36% of employers are actively blocking access to social media sites for employees. … Continue reading Can You Tweet Change? Social Media and Change Management
Amanda ClarkSeptember 14, 2015 Whether you’re posting in real time or scheduling your content in advance, social media marketing requires you to have good timing. Simply put, you need to post when your followers are actually going to see it if you want to get maximum engagement. And that begs the question—when exactly are your … Continue reading What Are the Best Times to Post on Social Media?
Brent PohlmanSeptember 13, 2015 Social Media is now the activity that marketers like to put on their resume as having so much marketing experience. Is this real experience or a bunch of fluff? You see it on people’s resumes and Linkedin Profiles. However, if you ask a follow-up question like how do they use social … Continue reading Chasing the Social Media Prize is a Losing Effort
Casey HickmanSeptember 13, 2015 Every sports team has a mascot who makes their presence felt during home games. Some mascots have even taken to social media to share their great energy and personalities even when fans aren’t in the stadium with them. Check out these four sports mascots with winning social accounts. Puddles The Oregon … Continue reading The Most Social Media Savvy Mascots
Sahail AshrafSeptember 12, 2015 Social media is one of the very best ways to get your brand out there and engaged with, but it is so easy to make huge mistakes on social. Do any of the things in this article and you will find that your social media presence suddenly becomes worthless, even harmful … Continue reading 12 Most Common Mistakes Businesses Make In Social Media (And How To Avoid Them)
Christopher PennSeptember 11, 2015 Influencers is an incredibly nebulous term, yet it’s a focus for so many PR programs. Who is influential? What constitutes influence? While we could have lengthy philosophical debates about the nature of influence from Aristotle to today, such discussions tend not to give us operational frameworks for getting work done. Compounding … Continue reading Getting a READ on Social Media Influencers
Janette SpeyerSeptember 11, 2015 A friend asked me (September 11, 2015) at a dinner party, “What do you do for business today?” When I looked surprised she quipped: “With all due respect, I never know your business. It morphs every time I talk to you”…and she is right! We started the social media branch of … Continue reading How to Prepare Your Client for Changes in Social Media
LocowiseSeptember 10, 2015 Football on social media is right up there with movies and music, with some huge personalities hitting their Twitter feeds on a daily basis. We thought we’d take a look at some of those personalities, and also some other aspects of the amazing world of football on social. We’ve looked at 13 … Continue reading 13 Lessons From The Biggest Football Accounts In Social Media
Carol StephenSeptember 10, 2015 Social Media: Ten Reasons Why You Should Automate Many social media consultants feel that automation can hurt your brand. Whenever you mention the “A-word,” people fall on one side of the divide or the other. Hardly anyone is in the middle on this one. And yet, it’s something that can be … Continue reading Social Media: Ten Reasons to Automate
Mark SchaeferSeptember 8, 2015 If you’re impatient, social media is probably the wrong marketing channel for you. Here’s a chart that illustrates why. This is data from the recent research released by Social Media Examiner. This is not a scientific study, but it is a view from nearly 4,000 marketers, skewed toward small businesses. So … Continue reading Why It Takes So Long to Achieve Social Media Success
