Tag Archives: Media

Top tips to consider when it’s time to rebrand on social media

Thinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction. Jordan Kasteler on August 16, 2016   CMOs always have a wide variety of marketing strategies to work on: social media, SEO and PPC, content marketing and local and email marketing. However, one … Continue reading Top tips to consider when it’s time to rebrand on social media →

Social Media Success: 10 Things Marketers Can Learn from Netflix’s Social Strategy

August 4, 2016 Social media (along with the entire digital environment) is constantly changing. Internet users are becoming increasingly fickle and the battle for their attention is becoming fiercer by the minute. Keep up or get out. How can you make social media work for your business? By building a strong online presence and offering … Continue reading Social Media Success: 10 Things Marketers Can Learn from Netflix’s Social Strategy →

No One Cares How Many Followers You Have – How To Properly Measure Your Social Media Success

by Brandon Leibowitz Follow @seooptimizersAugust 13, 2016 It goes without saying that social media has become a core marketing channel for businesses of all shapes and sizes, with many of us spending hours every single day scheduling Tweets, finding content for Facebook, editing pictures for Instagram and filling up our Pinterest boards. It’s a time … Continue reading No One Cares How Many Followers You Have – How To Properly Measure Your Social Media Success →

How CRM brings control and collaboration to advertising & media agencies

Columnist Loretta Jones says that with the right customer relationship management tools, marketers can close more deals and improve the customer experience. Loretta Jones on August 12, 2016   Creative professionals love to innovate and ideate. However, it can be a challenge to bring the same drive to project management. In order to balance the … Continue reading How CRM brings control and collaboration to advertising & media agencies →