Two phone numbers, one customer and a scheduling mix-up — here’s what happens when messaging systems don’t communicate. Steve Petersen on April 4, 2025 One of the interesting things about being a martech practitioner is the tendency to constantly evaluate and critique how organizations use marketing technology to engage with customers and prospects. Recently, … Continue reading A martech tale of multi-channel confusion
Note to Microsoft (and other AI companies): This is a bad week to hit people with price hikes. Constantine von Hoffman on April 3, 2025 Stories I noticed while watching the Dow and realizing I picked the wrong week to stop sniffing glue. Goose smashes golden egg: Automated AI bots seeking training data threaten … Continue reading AI-powered martech releases and news: April 3
The AI boom resembles a modern gold rush. Not all tools are worth the investment. Learn to separate real innovation from fool’s gold. Steve Bevilacqua on March 31, 2025 The AI boom is a modern-day gold rush, with companies scrambling to stake their claim. But just like the fortune seekers of the past, many … Continue reading All the AI that glitters isn’t martech gold
AI thought it could mess with the works of anime master Hayao Miyazaki and Studio Ghibli. Fans said, “No.” Constantine von Hoffman on March 27, 2025 (April 16, 2025), I saw Studio Ghibli’s “Princess Mononoke” in IMAX. It was probably the sixth time I’ve seen it, making it my third-most-watched Ghibli, behind “Spirited Away” and … Continue reading AI-powered martech news and releases: March 27
The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? Milton Hwang on March 27, 2025 Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either … Continue reading The future of the martech stack and marketing operations is ‘unstructured’
Spurred by AI, marketers are using more tools than ever, and they’re making an increasing number of them, according to The MarTech State of the Stack report. Constantine von Hoffman on March 25, 2025 Thanks to AI, marketers are using more tools than ever, and more are homegrown, according to the 2025 State … Continue reading State of the Stack 2025: Homegrown martech surges as AI accelerates development
Half of all Americans use AI, and that holds true for nearly all demographic slices. Constantine von Hoffman on March 20, 2025 Half of all Americans use AI, according to a survey by Elon University’s Imagining the Digital Future Center. And it’s not just the tech bros and Silicon Valley elites, either. Sure, younger, … Continue reading AI-powered martech news and releases: March 20
An AI start-up turning down investors’ money? DeepSeek’s founder is doing just that for some very pragmatic reasons. Constantine von Hoffman on March 13, 2025 Can you imagine an AI start-up saying no to money from investors? DeepSeek founder Liang Wenfeng is doing just that. According to The Wall Street Journal, “In recent weeks, … Continue reading AI-powered martech news and releases: March 13
Feature bundling and stakeholder preferences contribute to martech overlap. Here’s how to analyze and manage it strategically. Steve Petersen on March 7, 2025 It is not uncommon for martech stacks to have components with overlapping functionality. While some overlap is intentional, too much can lead to wasted budget, unnecessary complexity and inefficiencies. Knowing when … Continue reading The smart way to handle overlaps in your martech stack
What’s the hot new trend in tech product names? Agent + anything. It’s only a matter of time until AgentAgent hits the market. Constantine von Hoffman on March 6, 2025 Want to make your product seem like it’s on the cutting edge of trendy? Add “agent” to its name. Demandbase (see below) just launched … Continue reading AI-powered martech news and releases: March 6
