Tag Archives: Marketo’s

Marketo’s October 2023 releases: A manager’s guide

Refinement is the theme this month, focusing on improving features for better user experiences and functionality. Gally Articola on October 30, 2023 Marketo’s October releases are all improvements to existing features. Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. … Continue reading Marketo’s October 2023 releases: A manager’s guide →

Marketo’s September 2023 releases: A manager’s guide

Management Tools

Quick wins via library and template imports, along with 16 enhancements to Dynamic Chat. Shannon Kelly on October 3, 2023 The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. The company also … Continue reading Marketo’s September 2023 releases: A manager’s guide →

Marketo’s July releases: A manager’s guide

Management Tools

Create better visualizations and reduce troubleshooting time with Marketo’s latest features. Lindsay Fay on August 4, 2023 Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users … Continue reading Marketo’s July releases: A manager’s guide →

Marketo’s March releases: A manager’s guide

Marketing Technology

Dynamic Chat enhancements continue, plus landing pages get a facelift. Lindsay DiLemmo on April 12, 2023 Dynamic Chat is at the forefront of Marketo’s March 2023 releases. From minor updates like the introduction of roles and permissions to more major updates like adding inferred attributes, Adobe continues refining Dynamic Chat (see past updates here). There … Continue reading Marketo’s March releases: A manager’s guide →

Marketo’s March ‘22 release: Let’s chat

Marketing Tools

Marketo has announced its intention to get into the chat game, joining others including Drift, ZoomInfo, Intercom, and LiveChat to name a few. John Francis on March 16, 2022 One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. This wouldn’t be the first company … Continue reading Marketo’s March ‘22 release: Let’s chat →