Tag Archives: Marketers

Email excellence: The top 10 traits of highly effective email marketers

Email Management

What makes an email marketer truly exceptional? Learn 10 key characteristics behind email marketing mastery. Kath Pay on April 4, 2024 Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What’s missing? People with the … Continue reading Email excellence: The top 10 traits of highly effective email marketers →

AI in retail media? Majority of marketers are optimistic

Retail Industry

53% of marketers believe AI will significantly enhance targeting and ad relevance according to Cooler Screens study. Chris Wood on March 6, 2024 Marketers are ready to embrace AI in the retail media space. A majority (53%) of marketers believe AI will “significantly enhance” the way shoppers are targeted and served relevant ads, according to … Continue reading AI in retail media? Majority of marketers are optimistic →

Only 6% of global marketers apply customer insights to product and brand

Customer Insights

Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. Constantine von Hoffman on February 27, 2024 While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 … Continue reading Only 6% of global marketers apply customer insights to product and brand →

How marketers can reinvent the IT-marketing dynamics

Marketing Innovation

Marketers must partner with IT to audit their martech stack, increase adoption through accountability and rethink team structures for greater efficiency. Benjamin Bloom on February 26, 2024 One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants … Continue reading How marketers can reinvent the IT-marketing dynamics →

From friction to flow: A marketer’s secret productivity engine

Scientific Fiction

Practical insights and strategies to align your personal rhythms with your daily demands as a marketer, enabling peak performance and sustainable productivity. Hana Jacover on February 22, 2024 As a marketer, you are an orchestrator of people, processes and technology. Purposefully harnessing the energy of the tools and minds needed to produce a desired state. … Continue reading From friction to flow: A marketer’s secret productivity engine →

Marketers keep adding tech despite feeling overwhelmed by too many tools

Marketing Tools

Nearly two-thirds (65%) of marketers are prioritizing technology over creativity, a new study from Clevertouch Consulting found. Chris Wood on February 22, 2024 Marketers are making martech a priority, although some organizations have found their stacks becoming increasingly complex and are looking to simplify them. Some 57% of marketers are feeling overwhelmed by the number … Continue reading Marketers keep adding tech despite feeling overwhelmed by too many tools →

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