By Sam Becker July 05, 2023 With companies like Cava Group and Savers Value Village hitting the public markets in recent weeks, it may feel like IPOs are seeing a resurgence after seemingly going dormant for the past year or so. But the most recent Global IPO Trends report from EY, which covers the … Continue reading The IPO market is still down, but EY says an upswing could finally be on the way
European Union passes landmark laws to rein in big tech Daniel Cooper @danielwcooper Today, after months of negotiations and procedural hurdles, the European Union has passed a pair of landmark bills designed to rein in Big Tech’s power. The Digital Markets Act and Digital Services Act are intended to promote fairer competition, … Continue reading Tech giant ‘gatekeepers’ must comply with all of the EU’s new digital market rules
Challenges and Opportunities for Europe’s Metaverse Market Husnain Izhar / 22 May 2023 The Metaverse, a virtual universe where people can interact with each other in a 3D environment, is rapidly gaining traction as an emerging market, attracting businesses, investors, and talent from all over the world. However, despite the hype surrounding the concept, … Continue reading Challenges and Opportunities for Europe’s Metaverse Market
The gender pay gap persists in marketing as well as many other careers. Here’s actionable advice on combatting it. Jenny Romanchuk on May 17, 2023 Year by year, our MarTech Salary and Career Survey has exposed a persistent pay gap between respondents identifying as women and respondents identifying as men. The gap is manifest right … Continue reading The gender pay gap in marketing: Should women be more assertive or the market be more responsive?
Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY by Laurie Sullivan @lauriesullivan, May 3, 2023 Instacart is building out its retail network initially by adding retailers to its delivery cycle and then supporting retailers with ecommerce through advertisements services. Sprouts Farmers Market, a specialty food retailer, is using part … Continue reading Instacart Signs Sprouts Farmers Market To Its Ad Platform, Retail Media Grows 30% YoY
Williamsburg Farmers Market has one person responsible for its marketing — and just about everything else. AI is making her life easier. Kim Davis on April 27, 2023 Generative artificial intelligence is not just for the enterprise. It’s not just for agencies, publishers and others in the content creation business. Used smartly, it can be … Continue reading How a non-profit farmers market is leveraging AI
Hiring In A Tight Labor Market: What Entrepreneurs And SME Owners Need To Know To Win Over Top Talent ValueWalk / 20 Apr 2023 Finding the right employees for the job has perhaps never been more of a headache for small to medium-business owners in the current economic climate and tight labor market conditions. … Continue reading Hiring In A Tight Labor Market: What Entrepreneurs And SME Owners Need To Know To Win Over Top Talent
Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2023 Search initially changed technology and the way marketers market. Now technology is changing search. Driven by the rapid acceleration of retail media, as well as new generative AI applications, total search spending is projected to … Continue reading Search-Based Retail Media Accelerates Search Market To $350B, ‘Traditional’ Still Dominates
By Robert Boersma March 02, 2023 Economists continue to reiterate that we are not in a recession, however the widespread media coverage of layoffs (especially in the tech industry) has created a culture of fear among American workers and job seekers; a recent Talent.com survey revealed that 61% of workers are concerned about … Continue reading Job seekers are anxious. Here’s how to navigate the daunting job market
By Kim Rittberg February 28, 2023 Social media is where people are: 55% of consumers learn about new brands on social, and 93% of brands got a new customer because of a video on social media. In fact, according to Hubspot, video is the number one form of media used in content strategy, more … Continue reading The 5 tech tools you need to market your business on social media
