Tag Archives: Mandate

Why COVID-19 Means Business Continuity Transformation Is a Mandate, Not an Option

Steven O’Donnell July 24, 2020 The seriousness of COVID-19 can be summed up in the tragic statistics we’ve all seen mounting over the weeks and months. There is, above all else, the human toll of this pandemic. There’s also the toll it’s taken on the economy, and on businesses and employers. As of this writing, … Continue reading Why COVID-19 Means Business Continuity Transformation Is a Mandate, Not an Option →

Facebook pulls back on Campaign Budget Optimization mandate

Facebook Advertisement

Advertisers will not be required to use CBO. Ginny Marvin on April 21, 2020 In a reversal, Facebook will no longer require advertisers to use its Campaign Budget Optimization (CBO) feature in campaigns. Advertisers will have the choice to either have budgets managed at the campaign or ad set level. Advertiser choice. “To provide advertisers … Continue reading Facebook pulls back on Campaign Budget Optimization mandate →

Mobile marketing: How to fulfill the app retention mandate

Mobile Marketing

Getting a user to install and launch your mobile app is only half of the battle. Contributor Kristin Cronin explains how you can keep people happy and engaged. Kristin Cronin on March 8, 2018 It’s times like these where I ask myself: How did we get here? With all of the technological advancements in … Continue reading Mobile marketing: How to fulfill the app retention mandate →

The new marketing mandate: Learn fast

Marketing Guide

Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how. Justin Dunham on June 21, 2017 Marketing has changed. It used to be that we wrote ads, built brands, ran events and published content. But digital marketing is so much more. … Continue reading The new marketing mandate: Learn fast →

The marketing automation generation: Fulfilling the mandate for customer life cycle marketing

Marketing Automation

B2B marketing automation specialists have become skilled at generating qualified leads from inquiries, but columnist Scott Vaughn believes that to be most effective, they need to expand their view and consider the entire customer life cycle. Scott Vaughan on April 3, 2017 Nearly a decade into the marketing automation (MA) revolution, we’ve developed a … Continue reading The marketing automation generation: Fulfilling the mandate for customer life cycle marketing →