Tag Archives: Maker

The Cult of CSR – Marketing Money Maker or Social Extortion?

David Murdico — May 18, 2017 Follow @DavidMurdico— May 18, 2017 What likely began as a feel-good thing for companies to do with some extra scratch laying around, and a sound tax dodge, corporate social responsibility has turned into a marketing ploy at best – a socially mandated obligation at worst. TOMS Shoes is one … Continue reading The Cult of CSR – Marketing Money Maker or Social Extortion?

Bad Assumption: The Senior Executive is the Decision Maker

by John Holland January 1, 2016January 1, 2016 When working with committees many salespeople and their managers assume that the highest-level person is the decision maker. While I believe it is important to gain access to as many committee members as possible, focusing too much on the senior executive (and potentially busiest person) may not … Continue reading Bad Assumption: The Senior Executive is the Decision Maker

5 Major Differences Between Google Map Maker & Google My Business Guidelines

Columnist and local search expert Joy Hawkins outlines some differences between two of Google’s local/maps services, discussing which might come in handy based on your situation. Joy Hawkins on December 4, 2015 It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge … Continue reading 5 Major Differences Between Google Map Maker & Google My Business Guidelines

Getting Past the Gatekeeper and Talking with the Decision Maker

by Brandon Redlinger December 2, 2015 Follow @brandon_lee_09December 2, 2015 Sales development reps are tough people since they’re faced with many challenges every day. On one side, you’re being squeezed for the most possible qualified leads in the shortest possible time. On the other side, you’re getting turned away from prospect after uninterested prospect. In … Continue reading Getting Past the Gatekeeper and Talking with the Decision Maker

The Black Friday Deal Maker? Consumer Intelligence [Infographic]

by Pam McBride November 24, 2015 Follow @leadsiftNovember 24, 2015 Deals abound on Black Friday. It’s the holiday before the holidays, and the main shopping day of the year for a sizable chunk of consumers. And this year looks to be the biggest Black Friday yet, with social media mentions up 20 percent over 2014. … Continue reading The Black Friday Deal Maker? Consumer Intelligence [Infographic]