Are you using your analytics data incorrectly? Contributor Jacob Baadsgaard explains why you need to track and review traffic, conversions and sales to make smart marketing decisions. Jacob Baadsgaard on December 14, 2016 at 10:34 am One of online marketing’s claims to fame is the fact that you can track almost everything. Send out an … Continue reading Is your analytics data lying to you?
Cara HoganJuly 27, 2015 When it comes to data, a little bit of skepticism goes a long way. People are often willing to accept sales performance statistics without thinking critically about the information or methodology behind the numbers. They’re even more willing to unquestioningly accept data that’s presented in the form of a pretty and … Continue reading 3 Ways to Detect Lying Data Visualizations
Angela Hausman, PhDMarch 7, 2015 I ran across a Tweet the other day that looked like this: As a data-driven marketer, I was horrified by the Tweet after spending years convincing clients they needed to use social media analytics to drive their marketing efforts and improve market performance. I immediately jumped to the post and, … Continue reading Are Social Media Analytics Lying to You?