By Amanda Willigmann, Published November 10, 2014 We commonly hear from our auto dealership clients that they have trouble finding ways to get their happy customers to share their thoughts online. In addition to providing value for your SEO and AdWords campaigns, online reviews are important for encouraging new consumers to visit your dealership. More … Continue reading Stop Losing Online Customers To Your Competition
I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my attention during first screen viewing (i.e. TV watching). Even if a show has my attention from the start, all it takes is a text, an … Continue reading Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”
Arizona Wins On Hail Mary Anu Solomon’s Hail Mary pass to Austin Hill with no time remaining lifted Arizona to a 49-45 win over California. An amazing comeback by the University of Arizona became a little bit more painful for Cal fans on Saturday night. An email sent by the athletic department’s official … Continue reading Cal Bears Mistakenly Sends Celebratory Email Offer Moments Before Losing Game
Subscriber attrition is a contentious topic among email marketers. Most folks fall into one of two very distinct camps: The Just-In-Case Crew. This faction wants to keep mailing lists large and opt-out rates low, even if conversion rates are modest. The Lean Marketing Machine. This group is eager to shed dead weight and target a … Continue reading Stop Losing Subscribers: Slash Unsub Rates With Opt-Down Options
