Tag Archives: longrunning

How to maintain content marketing focus in long-running SEO programs

Columnist Derek Edmond describes his company’s method for keeping SEO and content marketing teams performing at a high level for the duration of an ambitious campaign. Derek Edmond on July 5, 2016 A few weeks ago, I gave a presentation on a SEO-centric content marketing program that members of our team have been engaged in across a … Continue reading How to maintain content marketing focus in long-running SEO programs