Tag Archives: Localytics

Localytics pushes Places notifications as key to personalization, mobile engagement

The range of use cases for location is broader than most marketers recognize. Greg Sterling on June 1, 2016 Even as it takes digital center stage, mobile marketing is arguably in crisis. Mobile ad blocking has doubled in the past year, and most mobile users don’t want push notifications from even their favorite brands. The fix … Continue reading Localytics pushes Places notifications as key to personalization, mobile engagement