By Prialto, Published November 5, 2014 If you lead a growing business, you probably regularly receive emails like this: However, there are generally several reasons why we instinctively don’t capitalize on these offers: Uncertainty about how old the contacts are: Executives change jobs every 3-5 years on average. If a list is even a few … Continue reading Prospect Lists: Buy vs. Build
By Andrew Sheridan, Published November 5, 2014 Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics … Continue reading Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged
by Jordie van Rijn, October 3, 2014, What will email marketers be doing next to evolve their email programs? According to the 2014 Forrester Wave Email Marketing Vendors report, the strategies that attract the most interest are those not yet in use by enterprise e-mail senders, but on their wish list: 1. Micro-segmentation … Continue reading Micro Segmentation Tops Email Marketers’ Wish Lists
Being able to reach customers in a cost effective way is the prime target of every business marketer. Regardless of the industry domain a business belongs to, it needs to reach the customers. When we talk about reaching the customers, there are numerous marketing methods such as print and broadcast media advertising, banners and hoardings, … Continue reading Buy Lists for Cost Effective Direct Marketing
It is not just about building a list, you need to create a profitable list! So there are some rules you should follow! Step one. The market you need to work in has to be a profitable market. You don’t need to come up with something new and never thought of. Those are so hard to find now days. Get … Continue reading 5 Easy Steps to Build Email Lists – Free Tutorial
The Telegraph unveils the funds most frequently tipped by the investment experts – with some alarming results By Kyle Caldwell The Telegraph today discloses what could be regarded as the most definitive list of fund tips ever compiled for UK investors. Platforum, an independent consultancy, has meticulously scoured the “buy lists” of seven major brokers … Continue reading the ultimate investment ‘buy list’
