Tag Archives: LinkedIn

B2B Marketers: 4 Ways To Drive Results Using LinkedIn Content

Andy BeoharNovember 3, 2015 B2B marketers know that LinkedIn is a powerful tool for promoting business content. With over 380 million members using the platform, LinkedIn provides a vast network of professionals with whom you can share business insights and product posts, but it’s important to make sure that your efforts are driving results. Below, … Continue reading B2B Marketers: 4 Ways To Drive Results Using LinkedIn Content

LinkedIn Groups Have Changed. Will Your Marketing Change Too?

Bill FaethOctober 30, 2015 How Marketers Should Adjust to the Updated Platform LinkedIn Groups were introduced in 2004. At that time, there were 500,000 members. In contrast, today, LinkedIn has more than 380 million members. Needless to say, much has changed in the 11 years since Groups were created. That’s why they recently underwent a … Continue reading LinkedIn Groups Have Changed. Will Your Marketing Change Too?

Are Working Women Missing Out on the Power of LinkedIn?

Paul KeijzerOctober 20, 2015 News revolving around LinkedIn and women has taken an interesting turn. One of the major stories going around is when a Barrister received sexist comments from older lawyers on LinkedIn. It’s gone to the extent where some women have been saying they started uploading “ugly” pictures to stop being preyed upon … Continue reading Are Working Women Missing Out on the Power of LinkedIn?

5 Underused LinkedIn Features for Sales and Marketing

Jo Lynn DealOctober 19, 2015 LinkedIn is continuing to add new features to improve services for networking professionals and businesses. Even if you haven’t subscribed to a premium level as a user, there are still great features to help you upgrade your networking activities, build stronger relationships with your prospects, and ultimately gain a better … Continue reading 5 Underused LinkedIn Features for Sales and Marketing

Social Media Salvation: Why & How LinkedIn Is Worth Your Time

Ruthie AbrahamOctober 15, 2015 It’s kind of hard to remember a time before social media. News feeds and hashtags have only really become prevalent in the last decade, a little over, but it’s as if news of engagements, births, or, most importantly, political  feuds, were never shared another way. And yet, though Facebook and Twitter … Continue reading Social Media Salvation: Why & How LinkedIn Is Worth Your Time