by Jane Binnion Follow @janebinnionOctober 21, 2016 A little while ago LinkedIn changed the way they send recommendation requests and I’m aware that people are getting in a pickle. So this post is a simple step by step guide to the process of responding to a recommendation request. Step 1. If someone asks you to … Continue reading Responding to Recommendation Requests on LinkedIn – Demystified
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 19, 2016 If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value. Yes, I’m saying that the marketing standard of giving … Continue reading IT Buyers Are Calling for a Change in How You Market & Sell to Them on LinkedIn
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 18, 2016 As I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn. I now understand why 8 out of 10 … Continue reading Stop the Numbers Game on LinkedIn That Even the Social Selling Experts Are Playing
by James Potter Follow @thelinkedinmanOctober 15, 2016 Too many people on LinkedIn just fill out their profile and expect the results to roll in. That’s like going to a huge networking event in a nice suit, but not talking to anyone! A good profile on LinkedIn takes a little more planning and preparation than that. … Continue reading You’ll Have Greater Success on LinkedIn If Your Profile is Working For You
by Kristina Jaramillo Follow @GetLinkedInHelpOctober 13, 2016 I love creating challenger sales and marketing content. For example, my article “CMOs Are Failing to Go Beyond Brand Awareness,” questions the actions of CMOs at organizations like Xerox, Wiley, Lithium, G2Crowd, and XOJet. And, in my recent series, I question the thoughts, ideas, actions and content of … Continue reading LinkedIn Marketing & Social Selling Advice: Stop Being a Wuss with Your Content and Discussions
by Laura Donovan Follow @thewordproOctober 13, 2016 Think LinkedIn is just to market business-to-business or to search for a new career opportunity? Think again, LinkedIn has some pretty terrific marketing potential for just about any business, B2B or B2C. 90% of LinkedIn Users make household decisions. 41% of users in the United States earn $ … Continue reading Why Businesses Must Add LinkedIn to Their Marketing Strategy
by James Potter Follow @thelinkedinmanOctober 7, 2016 I feel privileged that in my job I get to meet so many people from such a diverse range of careers and professions. I have trained people ranging from FTSE 100 board members right to sole traders to make the most of their use of LinkedIn, all of … Continue reading LinkedIn: A Helpful Tool or a Time-Soaking Distraction? Part 1 – What is This Thing?
by Virginia Franco Follow @VAFrancoResumesOctober 5, 2016 When LinkedIn first got its’ start, with just 4500 members according to LinkedIn’s About Us page, all you needed to appear cutting-edge was a LinkedIn account. Once word spread and more joined the ranks of LinkedIn, a resume cut-and-paste was still sufficient to differentiate yourself from the competition. … Continue reading Your Resume & LinkedIn Must Complement – Not Copy – One Another
by James Potter Follow @thelinkedinmanOctober 2, 2016 It may sound like I’m stating the obvious in saying so, but on LinkedIn who you connect with is everything. You’d be surprised how many people I meet that don’t even give this a moment’s serious thought. The key point here is that the most powerful aspect of … Continue reading LinkedIn Works Best When You Connect With the Right People
by Virginia Franco Follow @VAFrancoResumesSeptember 30, 2016 Social media plays an integral part of the search and vetting process for recruiters.What are recruiters looking for? It may feel complicated, but at the end of the day it boils down to responses to very basic questions: Who are you? What do you have to show for … Continue reading Where Recruiters Search For Answers on LinkedIn – and Where to Put Your Answers!
