Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links. Julie Joyce on May 24, 2017 One of the things I like best about link building is that it really is as much art as it is science, if … Continue reading Want more links? Be more likable.
by Alex BirkettOctober 27, 2016 We want other people to like us. It’s a human desire. We also want other people to like our websites. If, on our site, we come across as likable, we tend to become more profitable. So, in conversion optimization, likability is an important and powerful psychological trigger. Likability is nebulous, … Continue reading How To Make Your Brand “Likable” and Win More Revenue