March 04, 2026 Why forward-looking organizations apply a design lens BY Lisa Gralnek In too many organizations, design is treated as a downstream function or even a cost center. In the best case, it’s a nice-to-have that is applied to refine or beautify after strategy is set, budgets are approved, and decisions are largely already locked. It could be … Continue reading Why forward-looking organizations apply a design lens
Elliot Begoun — December 19, 2019 Follow @intertwinegroup Canva.com It is your baby, your passion, and it is closely tied to your sense of self whether you recognize it or not. While intimacy, passion, and a deep sense of ownership have a lot of value for a startup, they could also be the root of … Continue reading The Investor’s Lens
Despite the ease of online shopping, consumers still crave the tactile experience of physical stores. Columnist Allan Haims explains how retailers can unify their channel strategies and take a best-of-both-worlds approach. Allan Haims on June 30, 2017 While people relish the convenience and vast inventory available via online shopping, today’s shoppers are still drawn … Continue reading No longer brick-and-mortar vs. online retail: Customers view a ‘single lens’
Peter Fader — February 9, 2017 Follow @faderp— February 9, 2017 Understanding Net Promoter Scores In the old days there was simply “the customer,” a faceless, nameless entity that bought our product and kept the production lines humming. To the extent that we thought about customer satisfaction, we were content to look at an average. … Continue reading NPS and CLV: Viewing Detractors and Promoters Through the Lens of Lifetime Value
