Tag Archives: Kroger’s

CTV added to Kroger’s retail media business

Kroger Precision Marketing expands its private programmatic marketplace to include video and CTV. Chris Wood on September 21, 2022  CPG brands and agencies tapping into supermarket chain Kroger’s retail media offering now have access to CTV and video for their campaigns. These new channels are available through Kroger’s self-serve Private Marketplace, which was launched in … Continue reading CTV added to Kroger’s retail media business