Steven Imke October 15, 2021 Some time ago, I read the book Barbarians to Bureaucrats by Lawrence M. Miller that was written in the late 1980s. The book documented the life cycle of a corporation. After internalizing the message, I updated the model to reflect how a small business might evolve and attempted to summarize … Continue reading What You Need to Know About Business Evolution
Angela Ruth October 10, 2021 There’s a handful of people from the older generation that always say millennials don’t know how to work. They see teenagers and young adults on their phones or computers all the time to come to this conclusion. In reality though, millennials know how to work and how to get things … Continue reading Yes I’m a Millennial — Yes I Know How to Work
Chris Bibey October 9, 2021 As a freelancer, it’s easy to focus so much time on your service offerings that your personal and business finances take a backseat. Unfortunately, the longer you go down this path the greater chance there is of financial disaster. Early in my freelance writing career — which spans 15+ years … Continue reading 4 Types of Financial Tools That (Some) Freelancers Don’t Know They Need
Liz Kislik October 7, 2021 It’s reasonable to think that C-suite leaders would be well-practiced at conducting effective check-in meetings with their team members. But if that’s your assumption, you might be wrong. During a recent coaching session, a client expressed frustration that his C-level boss never articulates her expectations for his performance or even … Continue reading Help Your Boss Manage Your One-on-One Meetings If They Don’t Know What to Do
Susie Marino October 5, 2021 When it comes to PPC, there is no one person who knows all the intricacies of every platform like the back of their hand. I’ll admit, as a seasoned Google Ads vet, attribution models has been my weak point in terms of expertise—up until recently. Google has yet again stirred … Continue reading Data-Driven Attribution as the New Default in Google Ads: What You Need to Know
Sahail Ashraf October 4, 2021 Snapchat just keeps getting bigger. But it also requires careful planning and a focused approach if you are going to get the most out of it. Here’s a starter guide. If you’re just starting to dip your toes into the world of Snapchat marketing, it can feel pretty intimidating. At … Continue reading Joining Snapchat? Here’s What You Need to Know
Mike Kappel September 28, 2021 First comes hiring. Then comes onboarding. Then comes … happily ever after? Not quite. If you have employees, you need to stay on top of all things payroll. And one of your big payroll responsibilities as an employer is withholding taxes and reporting said taxes to the proper government agencies. … Continue reading Everything You Need to Know About Payroll Reporting
Erika Taylor Montgomery September 24, 2021 One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase from you. As you scour the internet for online … Continue reading Keywords and Digital Marketing: What Do You Need to Know?
Tom-Chris Emewulu September 24, 2021 With chargebacks accounting for a significant chunk of the $ 130 billion projected losses for retailers due to card-not-present fraud by 2023, it’s easy to see why every e-commerce merchant must understand how chargebacks work. It would’ve been easy to write off chargebacks as a cost of doing business if … Continue reading The Chargeback Process: Everything You Need to Know About Chargebacks and How to Win Disputes
Sahail Ashraf September 22, 2021 Facebook is an absolute minefield when it comes to optimising marketing. But there are a few essential aspects that, once understood, add more value to your efforts. It can be difficult to get consistent results from Facebook as a brand, but there are a few things that marketers could do … Continue reading What Every Marketer Needs to Know About Facebook
