Ryan Eldridge — December 29, 2017 — December 29, 2017 Keyword research is the foundation of successful SEO. By understanding the different words and phrases customers use to solve their pain points, keywords get your foot in the door and constitute your first step toward an eventual sale. Without a clear understanding of the keywords … Continue reading 7 Tools the Insiders Use for Faster Keyword Research
Allen Finn — September 26, 2017 — September 26, 2017 When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on a veranda overlooking Lake Winnipesaukee. We can dream, but it ain’t gonna … Continue reading What’s a Good Quality Score for Each Type of Keyword?
Margot da Cunha — August 17, 2017 — August 17, 2017 Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business. Not quite… Without quality keywords, found through effective keyword research, your search marketing … Continue reading The Big, Easy Guide to Keyword Research for Businesses
Wondering where your best SEO opportunities lie? Columnist Andrew Dennis outlines his process for discovering content ideas based on keyword research and competitor analysis. Andrew Dennis on August 2, 2017 Successful websites are built on popular, useful pages that attract and delight new visitors. These pages capture valuable traffic by serving a specific purpose or … Continue reading How to do advanced page-level keyword research
Mark Miller — August 1, 2017 Follow @MMtwopointfive — August 1, 2017 SEO is a challenging hurdle to master for any business. But if your digital team stays updated with Google’s ranking updates and changes in user behavior, you’ll see ranking improvements for your company’s site. That means more relevant traffic, and more potential customers … Continue reading Get Vocal About SEO: How to Adapt Voice Search into Your Keyword Strategy
Erin Higgins — July 27, 2017 Follow @sevenatomsbuzz — July 27, 2017 According to Google, each ad group in your AdWords account should contain at least 15 to 25 keywords. But today, we’re going to do something a little bit controversial… We’re going to disagree with Google. via GIPHY In fact, we’re even going to … Continue reading Why Single Keyword Ad Groups (SKAG) Reign Supreme
By Danny Hall May 26th, 2017 We are always being reminded that great content is the number one key to improved SEO, a successful website, better conversions, improved business revenue and probably a host of other things including a long and happy life and the end of third world hunger. This is all well … Continue reading Competition Keyword Performance Audit
Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key by Laurie Sullivan , Staff Writer @lauriesullivan, May 11, 2017 Search on a keyword and click through to a Web site or a retail product page only to find the content lacks the information. The misleading search results makes 31% of American consumers less likely … Continue reading Misleading Searches Derail Purchases, Privacy And Keyword Use Are Key
By Joe Cox May 3rd, 2017 Whilst so much SEO strategies are often focused on ranking sites for competitive keywords relating to their service or product offering, there is often a hugely overlooked ROI in local SEO. Despite relatively lower search volumes, local searches often carry a lot more intent and can deliver traffic to … Continue reading How To Do Local SEO Keyword Research
By Joe Cox May 3rd, 2017 Whilst so much SEO strategies are often focused on ranking sites for competitive keywords relating to their service or product offering, there is often a hugely overlooked ROI in local SEO. Despite relatively lower search volumes, local searches often carry a lot more intent and can deliver traffic to your … Continue reading How To Do Local SEO Keyword Research
