Adam Frankel — December 5, 2016 Follow @FrankelInteract— December 5, 2016 Every digital marketing strategy that you create ultimately revolves around keywords. From content optimization, social media sharing, link building to directly emailing newsletters to the target audience right in their mail box…keywords are an essential tool that help you reach out to your audience. … Continue reading Importance of Keyword Optimization and How to Do It
Amanda Clark — December 2, 2016 Follow @GrammarChicInc— December 2, 2016 Keywords are critical for successful search engine optimization (SEO), but they can also be stumbling blocks. We’ve all been to websites where the keywords were so dense and so awkward that the text didn’t read naturally, or offer any meaningful insight to the user. … Continue reading 4 Keyword Errors That Can Tank Your SEO
Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. Stoney deGeyter on October 21, 2016 Ever since Google rolled out Hummingbird in 2013, there has been some question about the … Continue reading 13 uses for keyword research to help you win in the search engines
by Irina Weber Follow @irinaweber048October 20, 2016 Compiling search keywords into the right groups is a tough task even for seasoned marketers. Search engines recommend us not to have the same keyword in different groups, because you can easily lose track of whether you’ve used all of them or not. Control is a key to … Continue reading Top 3 Benefits of Using Keyword Grouping
When looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms. Amy Bishop on October 17, 2016 A great way to expand your PPC account is by performing keyword research in order to … Continue reading The ins and outs of keyword research
by Ann SmartyOctober 16, 2016 Conducting keyword research is a bit rough these days. There are just so many people online, so many businesses, so many new startups and websites competing for Google search positions. Keywords are quickly monopolized, mercenary tactics and big budgets from multi-national corporations eating up all the good ones. That leaves … Continue reading How to Do Keyword Research
by Lauren SimkinsOctober 8, 2016 Two words: keyword research. The concept seems simple, on its surface. But as soon as you start peeling back the layers, it’s easy to succumb to a free-fall down a well of conflicting or never-ending questions. For example, does effective keyword research take a long time? How does the inbound … Continue reading Does Keyword Research Still Work?
Columnist Ryan Shelley believes that good long-tail keyword targeting is all about knowing your audience — something Netflix excels at. Ryan Shelley on September 21, 2016 Anyone who has ever used Netflix knows about their very obscure categories. Categories like “Imaginative Time Travel Movies From The 1980s,” “Understated Detective TV Shows” and “Witty Dysfunctional … Continue reading What Netflix can teach us about long-tail keyword research
Teaching machines to see – the future of visual search by James Murray, August 10, 2016 As part of IAB search week, James Murray, UK Search Advertising Lead at Microsoft gives us an insight into the future of visual search. Search beyond the keyword For the last twenty years, search has been almost exclusively a … Continue reading Search Beyond The Keyword
Search volume estimates from the Google Keyword Planner have been off recently due to close variants. Columnist Patrick Stox shows how to get this data back. Patrick Stox on August 5, 2016 Back in June, the AdWords Keyword Planner started displaying the same volume of searches for keywords that were similar. Search Engine … Continue reading How to get the old Google Keyword Planner volume data
