August 15, 2026 Jif’s new logo is a rebrand done right BY Grace Snelling Jif just rebranded for the first time in 30 years, and it’s a (rare) example of how to modernize a beloved brand without killing its quirk. The updated branding will appear across all of Jif’s products starting this fall, and includes … Continue reading Jif’s new logo is a rebrand done right →