Larry Kim — November 23, 2017 — November 23, 2017 By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? … Continue reading The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score →