With the glut of data available today, measuring the return from your marketing program can be a difficult task. Columnist Eric Dezendorf has some key tactics for tackling attribution reports. Eric Dezendorf on October 28, 2015 How do you accurately measure the return on your marketing initiatives? Marketing attribution, or using analytics to assign … Continue reading Top 5 Tips For Interpreting And Acting On Attribution Reports
Blake HarrisAugust 3, 2015 (August 06, 2015), we took a closer look at Adweek’s “Here are 13 Hot Digital Marketing Stats from the Past Week, and tried to break down what these numbers really mean. Today, we’ll continue that endeavor, with Stats #8-13: [In case you missed Part 1, the article can be found here] … Continue reading Interpreting the Latest Digital Marketing Stats (Part 2 of 2)
Denise McArthurJuly 31, 2015 Later this week, we’ll be publishing a post that compiles and analyzes the most relevant metrics with regards to the power of video. In light of this endeavor, we were particularly struck by an Adweek article last week titled “Here are 13 Hot Digital Marketing Stats from the Past Week.” The … Continue reading Interpreting the Latest Digital Marketing Stats (Part 1 of 2)
Janette SpeyerApril 16, 2015 Sales — Every client’s marketing goal! How do we get there? Before the Internet era, marketing was far simpler. You hired an advertising agency and gave them a yearly budget for ads, print and media. They were expected to allocate the funds accordingly and the results were examined based on subscribers … Continue reading Interpreting Digital ROI to Manage Expectations
