Tag Archives: Intercultural

High-context and Low-context Cultures: Applying Intercultural Communication to Website Translation

Courtney HuberJune 17, 2015 When a company’s website is well-catered to its audiences’ linguistic and cultural preferences, it’s like a gold-paved, four-star experience that grandly ushers in customers. Of course, no one wants the opposite effect resulting from copy that’s not in your audience’s native language, graphics that are offensive or confusing, or a navigation … Continue reading High-context and Low-context Cultures: Applying Intercultural Communication to Website Translation