Tag Archives: Intelligence

What does artificial intelligence mean for marketing agencies?

It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions. Daniel Faggella on March 20, 2018     While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements … Continue reading What does artificial intelligence mean for marketing agencies?

Artificial Intelligence And The Changing Mindset Of Consumers

Artificial Intelligence And The Changing Mindset Of Consumers by Laurie Sullivan , Staff Writer @lauriesullivan, February 16, 2018 The biggest threat and benefit to U.S. consumers in the next 10 years will be artificial intelligence. U.S. search professionals will not only need to learn the nuances of platforms from Amazon, Bing, Google Oath, and others, … Continue reading Artificial Intelligence And The Changing Mindset Of Consumers

How to Implement Artificial Intelligence Into Your SEO Strategy

Abhishek Shah — February 8, 2018 — February 8, 2018 Artificial Intelligence or AI. What comes to your mind when you hear these words. A robot with a human face or a terminator. But we’re not talking about them here. We’re talking about super intelligent algorithms. There are three different classifications of artificial intelligence: Artificial … Continue reading How to Implement Artificial Intelligence Into Your SEO Strategy

Search: From Algorithms To Artificial Intelligence

Search: From Algorithms To Artificial Intelligence by Laurie Sullivan , Staff Writer @lauriesullivan, December 20, 2017 2018 will prove to be an interesting year for search advertising and marketing. Kantar’s Millward Brown published a set of predictions Wednesday. Most are expected, for example, that voice will spur adoption of smart devices. Others are expected, but … Continue reading Search: From Algorithms To Artificial Intelligence

How to Use Artificial Intelligence to Build Your Online Business

Aleah Taboclaon — November 8, 2017 Follow @aleahphils — November 8, 2017 Artificial intelligence is revolutionizing tens of industries around the world. We are seeing its various applications in a number of industries, from marketing, customer service, manufacturing, and even more recently, the design industry. Small business owners can use artificial intelligence to their advantage … Continue reading How to Use Artificial Intelligence to Build Your Online Business

Return Path Upgrades Email Intelligence Tool With Search Feature

Return Path Upgrades Email Intelligence Tool With Search Feature by Jess Nelson , October 25, 2017 Return Path upgraded Inbox Insight on Tuesday, unveiling enhanced features to its email intelligence tool that enables marketers to browse millions of real email marketing messages. The new “Browse Campaigns” feature adds a search tool to Inbox Insights, and … Continue reading Return Path Upgrades Email Intelligence Tool With Search Feature

Why You Need to Develop Emotional Intelligence to Be Successful

Miranda Marquit — September 28, 2017 — September 28, 2017 geralt / Pixabay We often think of one type of intelligence when we talk about “smarts.” However, book learning isn’t everything. Being smart intellectually isn’t going to be the only thing that allows you to be successful as a business owner. While it helps to … Continue reading Why You Need to Develop Emotional Intelligence to Be Successful

Martech enablement series: Part 7 — Insights, intelligence and integration

In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the ‘dashboards of your martech stack to bring martech enablement insights to your team. Peter Ladka on September 19, 2017   Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive … Continue reading Martech enablement series: Part 7 — Insights, intelligence and integration