Tag Archives: Infusion

Looking at AI’s rapid infusion into marketing automation platforms

Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Milton Hwang on March 23, 2023 This is part one of a four-part series on AI’s infusion into marketing automation platforms.  The rapid adoption of generative AI has increased the excitement volume to 11 for martech professionals. AI-enabled enhancements to the core uses … Continue reading Looking at AI’s rapid infusion into marketing automation platforms

Infusion Of Data Into Experiences Across Screens, Whew!

Laurie Sullivan @lauriesullivan, (July 22, 2015) As the moderator during the opening panel at OMMA LA on Tuesday, Arthur Chan, EVP, Digital Marketing, Palisades MediaGroup, asked panelists what are some of the things you want to see from technology, are you looking forward to in the future? Here’s what they said. Jason Gaboriau, EVP, Executive Creative Director, Doner LA: … Continue reading Infusion Of Data Into Experiences Across Screens, Whew!