By Chris Morris May 16, 2023 It might be time to log in to any old Gmail accounts you want to hang onto. Google is doing some spring cleaning, and it may soon be sweeping away any accounts you don’t use regularly. The tech giant has announced plans to get rid of inactive Google … Continue reading Google threatens to start deleting inactive Gmail accounts
by Rupert Adam June 28, 2016 Follow @emailcenterJune 28, 2016 Re-engagement is an essential pillar of an email marketing strategy. Most email marketers are still treating all customers the same and brushing over their engagement statistic, which is a big mistake and missed opportunity. Believe it or not, you will have a lot of inactive … Continue reading Re-engaging With Your Inactive Email Subscribers
by Janna Hartley June 23, 2016June 23, 2016 Bigger isn’t always better, especially when describing your subscriber count. Of course, you want to be actively growing your email list; but you also want to be sure your list encompasses people who are interested in your email content and are engaged with you rather than “dead” … Continue reading Reconnect with Inactive Email Subscribers – Or Drop Them from Your List
Eric HammisSeptember 15, 2015 Inactive subscribers: it’s a thorn in the side of all business owners and marketers around the world. They continue to subscribe to your email list, but they NEVER take an action, or even open your emails at all. It’s beyond me why they exist, besides people dumping their old email addresses … Continue reading 3 Simple Steps To Reengage Inactive Subscribers
VerticalResponseJuly 16, 2015 Whether you’re completing a brand overhaul or launching a new product, you should always have a reactivation email campaign working to win back old customers and keep them engaged. As John Russell, President of Harley-Davidson, once said: ‘The more you engage with customers, the clearer things become and the easier it is to determine … Continue reading Reignite the Fire with Inactive Customers
Satasha ThompsonMarch 8, 2015 Saying hello is easy. A new subscriber comes on board, is highly engaged with your emails, and as a result is boosting your deliverability rating. Over the customers’ lifecycle, the enthusiasm to open every email wanes and engagement rates dip. You send out a thoughtful and creative reengagement campaign, and then … Continue reading The (Almost) Painless Way to Toss Inactive Subscribers
