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The Power of Personalization in Digital Marketing

Ruhi Van Andel | April 8th, 2021 Personalization in digital marketing is an incredible tool that’s consistently proven to improve campaign results if executed in an engaging, authentic manner. This article explores how looking at things from the customer’s perspective could be a game-changer in your digital marketing strategy.  Most of us who existed in … Continue reading The Power of Personalization in Digital Marketing

A Year in Review: The Digital Marketing Trends That Defined 2021

Ruhi Van Andel | January 27th, 2022 There’s no denying it: digital marketing has become the backbone of businesses worldwide, helping them to maintain a connection to their consumers amid a pandemic that has impacted virtually every industry. Each year brings innovations, features, and updates by tech giants which change the way consumers buy and … Continue reading A Year in Review: The Digital Marketing Trends That Defined 2021