Tag Archives: Impacts

How YouTube Impacts Consumer Purchase Habits

How YouTube Impacts Consumer Purchase Habits by Laurie Sullivan  @lauriesullivan, December 30, 2020 The pandemic gave live streaming video a boost. Now nightly network news shows are seeing the same success in performance. Much of the content is watched on television screens and influencers are helping brands reach consumers on more than just smartphones and … Continue reading How YouTube Impacts Consumer Purchase Habits

Website Accessibility: 5 Ways Compliance Impacts Your Business

Erika Giles August 17, 2020 It is easy to get caught up in the many aspects of creating a website, which may cause you to forget about making your website accessible to those with disabilities. Website accessibility is essential for compliance and, even more importantly, for customer experience. Let’s dive into why accessibility compliance matters … Continue reading Website Accessibility: 5 Ways Compliance Impacts Your Business

Remote Work at Agencies: 15 Predictions on Longer-Term Impacts

Karl Sakas — June 5, 2020 What’s the long-term impact of remote work at agencies? Here are my 15 predictions. How might COVID-19 impact remote work on a long-term basis? Eventually, your agency can work without [most of] today’s interruptions. People will travel again; fingers crossed on a vaccine. But then what? What about staffing … Continue reading Remote Work at Agencies: 15 Predictions on Longer-Term Impacts

Quarantine Impacts Consumers Plans To Spend, Love For Brands

Quarantine Impacts Consumers’ Plans To Spend, Love For Brands by Laurie Sullivan  @lauriesullivan, May 1, 2020 It shouldn’t come as a surprise to marketers that consumers are rethinking their discretionary spending habits. About 64% say they’re planning to cut their total spend, with 55% estimating they will cut at least 10% to 20%. One-third of … Continue reading Quarantine Impacts Consumers Plans To Spend, Love For Brands

Understanding How a Blog’s Maturity Level Impacts Content Strategy

Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy