Unless your home address is listed on Neptune, youve heard of the ALS Ice Bucket Challenge. Known on social media platforms as #IceBucketChallenge or #ALSChallenge, it swept across the Internet with lightning speed. In fact, within a few short days in August 2014, it seemed like everyone who was anyone was dumping icy water on … Continue reading How #IceBucketChallenge Used Facebook Videos to Go Viral