by Keith Reinhardt Follow @FreshAddressSeptember 30, 2016 How much are you willing to pay for a qualified lead? Whether it’s $ 5 or $ 500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and hygiene. Here’s how ignoring it … Continue reading SEM + Email Hygiene: A Match Made in (Lead Gen) Heaven
by Brendan Gardiner May 5, 2016May 5, 2016 Is Your Email List Really Clean? True email list hygiene looks at the quality of each email addresses in your database. This runs a lot deeper than some marketers realize. Let’s take a look the 3 basic levels of email address quality. Email List Hygiene Level 1: … Continue reading Email List Hygiene: 3 Levels of Email Address Quality
by Keith Reinhardt April 27, 2016 Follow @FreshAddressApril 27, 2016 You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list” involves much more than just … Continue reading Email List Hygiene: What Does Clean Really Mean?
VerticalResponseMay 30, 2015 A healthy email list is vital to any business. Thanks to bounces, unsubscribes and address changes, you can lose upwards of one-third of your list each year. If you’re not replacing churned email addresses with new active ones, your business can feel the impact. Here are 15 tips to help you clean, maintain … Continue reading 15 Hygiene Tips To Keep Your Email List Clean As A Whistle