April Paige August 2, 2021 Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher every day as ISPs add more and more factors to their screening algorithms. Whether it’s your content, sending practices, user engagement factors, or improper data hygiene, sometimes it can seem almost impossible … Continue reading List Hygiene Matters Even More Today
Keith Reinhardt August 28, 2020 Email widened its lead as the most effective digital channel this year when shoppers switched from in-store shopping to ecommerce and open and click rates ticked up. But higher list attrition rates and more inbox filtering are keeping many messages out of the inbox where they work their ROI magic. … Continue reading Email Data Hygiene is Make-or-Break for List Success in 2020
Kevin George — March 8, 2019 Follow @imkevin_monk — March 8, 2019 Email is a remarkably powerful platform that enables one-on-one communication with the subscribers. It is undergoing constant transformation and the modus operandi that worked a year ago might not be effective today. Internet Service Providers (ISPs) strive to keep out unsolicited emails and … Continue reading Email Verification and List Hygiene: Why is it so Important?
by Keith Reinhardt Follow @FreshAddressSeptember 30, 2016 How much are you willing to pay for a qualified lead? Whether it’s $ 5 or $ 500, the real answer is “too much” if you’re overlooking one crucial step in the lead generation and nurturing process. That step is email validation and hygiene. Here’s how ignoring it … Continue reading SEM + Email Hygiene: A Match Made in (Lead Gen) Heaven
by Brendan Gardiner May 5, 2016May 5, 2016 Is Your Email List Really Clean? True email list hygiene looks at the quality of each email addresses in your database. This runs a lot deeper than some marketers realize. Let’s take a look the 3 basic levels of email address quality. Email List Hygiene Level 1: … Continue reading Email List Hygiene: 3 Levels of Email Address Quality
by Keith Reinhardt April 27, 2016 Follow @FreshAddressApril 27, 2016 You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list” involves much more than just … Continue reading Email List Hygiene: What Does Clean Really Mean?
VerticalResponseMay 30, 2015 A healthy email list is vital to any business. Thanks to bounces, unsubscribes and address changes, you can lose upwards of one-third of your list each year. If you’re not replacing churned email addresses with new active ones, your business can feel the impact. Here are 15 tips to help you clean, maintain … Continue reading 15 Hygiene Tips To Keep Your Email List Clean As A Whistle