Tag Archives: HubSpot

HubSpot debuts a new AI playbook at Inbound as content marketing falters

Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions. Mike Pastore on September 3, 2025      HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a … Continue reading HubSpot debuts a new AI playbook at Inbound as content marketing falters

HubSpot adds another CRM connector, this time with Claude

HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy. Mike Pastore on July 29, 2025       Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today a CRM connector for Anthropic’s Claude AI platform. HubSpot is building connectors to add customer … Continue reading HubSpot adds another CRM connector, this time with Claude

14 HubSpot updates from April 2025 you don’t want to miss

From game-changing workflow options to AI-powered data enrichment, here are the HubSpot updates you’ll actually want to use. Tyler Samani-Sprunk on May 21, 2025       With more than 100 product updates released in April 2025, HubSpot continues to double down on what matters most: reducing busywork, improving data accuracy and giving teams more flexibility to … Continue reading 14 HubSpot updates from April 2025 you don’t want to miss

HubSpot expands its AI capabilities with Dashworks acquisition

HubSpot’s Breeze Copilot is getting a boost by adding natural language AI from Dashworks to answer users’ questions. Mike Pastore on April 16, 2025   HubSpot announced Wednesday it agreed to acquire Dashworks, an AI-powered workplace search assistant.  HubSpot entered the AI game when it launched Breeze Copilot in 2024. In a statement, HubSpot said … Continue reading HubSpot expands its AI capabilities with Dashworks acquisition

HubSpot Marketing Hub is moving up to better serve larger marketing teams

A report from HubSpot Spotlight, where new features to help overwhelmed teams made their debut. Mike Pastore on April 11, 2025   There were two inescapable messages on Thursday at HubSpot Spotlight in New York. Neither message should come as a big surprise to marketers, but for martech vendors, they speak to opportunities. The first … Continue reading HubSpot Marketing Hub is moving up to better serve larger marketing teams