Tag Archives: HubSpot

Salesforce and HubSpot reshape partner programs for the AI era

Salesforce and HubSpot tighten partner programs as AI reshapes the tech stack, pushing agencies to specialize and raising the stakes in platform competition. By Constantine von Hoffman   March 9, 2026   HubSpot and Salesforce both recently announced major changes to their partner programs — moves that executives say will improve quality and help partners … Continue reading Salesforce and HubSpot reshape partner programs for the AI era

HubSpot supercharges its media engine by buying Starter Story

By acquiring the profitable, YouTube-first entrepreneur brand, HubSpot is expanding its audience machine and doubling down on media as a demand generation strategy. By Constantine von Hoffman   February 23, 2026   HubSpot is doubling down on its media strategy. On Monday, HubSpot Media, the in-house media arm of the CRM and marketing automation company, … Continue reading HubSpot supercharges its media engine by buying Starter Story

The HubSpot updates you don’t want to miss from January 2026

How do cleaner workflows, smarter segments and less manual cleanup sound to you? By Tyler Samani-Sprunk   February 20, 2026   The most impactful HubSpot updates from January 2026 focus on removing friction from everyday HubSpot work. Here’s what stood out to us.  HubSpot kicked off 2026 with a batch of updates that feel intentionally … Continue reading The HubSpot updates you don’t want to miss from January 2026

December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork

December’s HubSpot updates were all about making day-to-day work in HubSpot a little smoother. Here’s what stood out to us. By Tyler Samani-Sprunk ,     January 23, 2026   HubSpot wrapped up 2025 with a batch of updates that feel very “operational” in the best way: more control over your data, clearer insights into … Continue reading December 2025 HubSpot updates: Smarter segmentation, tighter AI control, less CRM busywork

October 2025 HubSpot updates include faster files, cleaner data and smarter AI

Even the smallest updates can be massive time savers. Here’s what HubSpot tackled in October. Tyler Samani-Sprunk on November 14, 2025   October’s HubSpot releases are packed with subtle but meaningful improvements and features that remove steps, simplify collaboration and make your data a little cleaner. You’ll notice improved record views, new AI enhancements and … Continue reading October 2025 HubSpot updates include faster files, cleaner data and smarter AI

Beyond Inbound: The 16 best HubSpot updates from August 2025

AI everywhere, cleaner data and a smarter way to build campaigns. Here’s what matters most from the August updates. Tyler Samani-Sprunk on September 23, 2025       The August update was a big one for HubSpot. Between Inbound announcements and a flood of releases, HubSpot pushed hard on AI, personalization and data reliability, plus some long-awaited … Continue reading Beyond Inbound: The 16 best HubSpot updates from August 2025

HubSpot debuts a new AI playbook at Inbound as content marketing falters

Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions. Mike Pastore on September 3, 2025      HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a … Continue reading HubSpot debuts a new AI playbook at Inbound as content marketing falters

HubSpot adds another CRM connector, this time with Claude

HubSpot follows up its ChatGPT connector by teaming up with Claude. Expect to hear more concerns about data privacy. Mike Pastore on July 29, 2025       Nearly two months after introducing a deep research connector for ChatGPT, HubSpot announced today a CRM connector for Anthropic’s Claude AI platform. HubSpot is building connectors to add customer … Continue reading HubSpot adds another CRM connector, this time with Claude