Tag Archives: Housing

A back door to a 3% mortgage rate? This startup has a plan to unlock housing market affordability

  By Lance Lambert December 03, 2023 Want more stories from Lance Lambert’s ResiClub in your inbox? Subscribe to the daily free ResiClub newsletter.  Roam CEO Raunaq Singh has a bold plan to unlock housing affordability: Connect homebuyers with home sellers who have mortgages eligible to be “assumable,” enabling buyers to take over the existing mortgage, including its … Continue reading A back door to a 3% mortgage rate? This startup has a plan to unlock housing market affordability

How Calgary blazed the trail for converting offices to housing

By Nate Berg Calgary was ahead of the curve, but the curve was heading downward. Long before the pandemic locked down cities and drained workers from downtowns, Calgary saw its office life dry up almost overnight, spurring it to become a pioneer in the suddenly pertinent, possibly city-saving business of converting empty office buildings into … Continue reading How Calgary blazed the trail for converting offices to housing

Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers

It limits targeting options to keep advertisers from running discriminatory ads. Amy Gesenhues on August 16, 2019 Facebook is adding the same Special Ad Category field it rolled out in Ads Manager in July to its Marketing API next month. The update, which is designed for marketers and developers running housing, employment and credit ads, … Continue reading Facebook Marketing API to get ‘Special Ad Category’ field for housing, employment, credit advertisers

Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers

Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers by Laurie Sullivan  @lauriesullivan, July 1, 2019 Facebook plans to make ads for jobs, loans and credit card ads searchable for all its U.S. users, based on an agreement made in March following a legal settlement. The searchable database that makes U.S. housing ads … Continue reading Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers

Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted. Amy Gesenhues on March 19, 2019   Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new … Continue reading Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads