Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Zapier Profile on October 26, 2020 Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s toll on the economy. Now, as are in the all-important holiday … Continue reading Holiday 2020 is do or die for many SMBs
Tiffany Fowell October 24, 2020 For consumers and brands alike, the approaching holiday season is uncharted territory—much like the rest of 2020. Despite pandemic-related safety concerns, consumers say they plan to spend the same amount as last year on holiday shopping. However, how they plan to shop is different than in past years. Around 75% … Continue reading 13 Creative Ways to Use QR Codes to Close Deals This Holiday Season
Joe Martinez October 24, 2020 With it being more than halfway through October, ideally, you’re already well into planning your 2020 holiday advertising strategy—but don’t worry if you’re not. Delays happen, pandemics hit, and there are always last-minute pushes needed to ensure success. What you should worry about is whether YouTube is part of your … Continue reading 4 Easy Strategies for More Effective Holiday YouTube Ads
Mike Kappel October 23, 2020 This year is certainly something, to say the least. Don’t get me wrong—I’ve been counting my blessings each day, but there’s no arguing that 2020 has required some major adjustments. After a summer of social distancing, you (like me) are probably wondering what the heck the holiday season is going … Continue reading For a Successful Holiday Season, Meet Your Customers Where They Are
Chris Murdock October 21, 2020 Even if your company can say they’ve successfully weathered the economic storm of 2020, we’re all bonded by the uncertainty companies surely felt at some point this year. Get this: 70% of HR executives understand the need for workforce transformation, but only 37% of these same leaders are confident their … Continue reading Maximize Your Holiday Headcount Strategy to Start the New Year Out Right
Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Ryan Phelan on October 21, 2020 Now that we’ve made it to the make-it-or-break-it fourth quarter, advice is flowing fast and furiously about … Continue reading Here’s how email marketers can stay sane amid this holiday season’s uncertainty
Do Consumers Want To See COVID-19 Mentioned In Holiday Ads? by Laurie Sullivan , Staff Writer @lauriesullivan, October 15, 2020 Despite the impact of COVID-19 on consumers’ lifestyles in the U.S. during the past several months, they are still looking forward to the holiday season, with 64% reporting they are just as — or more — … Continue reading Do Consumers Want To See COVID-19 Mentioned In Holiday Ads?
Thomas Griffin October 15, 2020 Pinterest and holiday marketing make a perfect pair. This image-based platform is a top tool to help you grow your business during the holiday season. In this post, I’d like to share ways to leverage Pinterest. As we go through the following sections we’ll look at why Pinterest shines as … Continue reading How to Leverage Pinterest During the Holiday Season
Nausheen Sujela October 12, 2020 The COVID-19 pandemic has forced the world into a global shutdown, with a whole host of retail businesses taking a massive financial hit as most shoppers choose to stay home. 2020 has proved to be nothing short of a roller coaster — but that doesn’t mean your year-end sales numbers … Continue reading Navigate the Holiday Season and Land More Sales in the Age of COVID-19
Liz Armbruester October 8, 2020 Retailers of all sizes are gearing up for a holiday season that is likely to take place predominantly online. As more consumers turn to ecommerce to purchase gifts this year in lieu of crowded stores and long lines, many retailers will likely be diving into online selling for the first … Continue reading Understanding Your Tax Obligations Could Make or Break a Busy Holiday Season
