AI Buyers: How Agentic Machines Hijack B2B Funnels by Laurie Sullivan , Staff Writer, August 4, 2026 Marketers supporting the B2B go-to-market (GTM) movement must account for the machine being part of the purchase process now that companies have begun to use agentic artificial intelligence (AI). The machine gathers information, synthesizes it for answers and … Continue reading AI Buyers: How Agentic Machines Hijack B2B Funnels
Tag Archives: Hijack
How To Hijack A Hashtag Like A Boss!
Ebony GrimsleyOctober 15, 2015 Brands Hijack McDonald’s #AllDayBreakfast Twitter Promotion. Above Promotions Company. Tampa, FL. Let me be clear. Successfully hijacking or newsjacking (our internal definition – attempting to tie or take over a current news topic for the purpose of marketing your brand or cause) a hashtag is not easy, but neither is social … Continue reading How To Hijack A Hashtag Like A Boss!