by Jessica McCarthy, Op-Ed Contributor, November 3, 2016 It’s understandable why some people feel influencer marketing is a “sneaky” form of marketing — especially with major brand blunders frequently rearing their heads. The Bootea blunder featuring Scott Disick (a self-proclaimed Lord and part of the Kardashian crew) from earlier this year is an example of … Continue reading Is Influencer Marketing Headed For Demise?
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X Marks the Spot: Do You Know Where Your Business is Headed?
by Stacey Danheiser March 25, 2016 Follow @ShakemktgMarch 25, 2016 “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” The quote comes courtesy of Chinese military general, Sun Tzu’s Art of War, and is oft-quoted in the marketing world for how beautifully it sums up the difference … Continue reading X Marks the Spot: Do You Know Where Your Business is Headed?
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