B2B buyers are growing more risk-averse. Here is how to restructure engineering and pitches around modular API integration models. By MarTechBot Published on August 17, 2026 In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading Why buyers hate your multi-year software overhaul
Every AI investment should make it easier for customers to accomplish what they came to do. Here’s how to evaluate whether it does. By Annette Franz Published on August 4, 2026 Many companies are jumping into AI feet-first, hoping to save money by increasing efficiency. One of the justifications they use is that … Continue reading Customers don’t hate AI. They hate self-serving AI
May 02, 2026 Hate your job, but can’t quit? Try this BY Kristen Mosier At one point or another, most of us have stared at our computer screen and wondered: Is this it? For some, it’s a passing feeling. Yet, for others, that boredom turns into lingering dissatisfaction, leading to quiet quitting, or even walking away … Continue reading Hate your job, but can’t quit? Try this
Hidden costs and punitive fees are trust killers. Algorithm-driven revenue might help Q4, but it erodes long-term loyalty. Here is how to price for partnership. By Annette Franz Published on April 3, 2026 Leaders often treat fees as a pricing decision, but customers experience them as a trust decision. Every fee sends a … Continue reading What the fees customers hate reveal about your pricing strategy
March 31, 2026 March Madness fatigue: Why some office workers hate ‘sportsball’ BY Stephanie Kaloi March Madness is well underway, but for a lot of people, it’s just another day at the office. That is, until you walk into the break room or sign into Slack and realize the place is abuzz with bracket chatter and … Continue reading March Madness fatigue: Why some office workers hate ‘sportsball’
Why Many Experts Hate Google Tag Manager (But Should They?) Victor Gonzalez Feb 6, 2025 Google Tag Manager (GTM) is supposed to make life easier. It promises a world where marketers and developers can manage tracking codes effortlessly, without constantly tweaking website code. Yet, despite its convenience, many experts hate GTM. Why? … Continue reading Why Many Experts Hate Google Tag Manager (But Should They?)
By Emily Price November 20, 2023 If you were looking for information about Sam Altman’s abrupt departure from OpenAI this weekend, you likely found yourself, like me, constantly refreshing your news feed on X. While advertisers like Apple and Disney were fleeing the platform, starting Friday, over concerns that their ads were being shown … Continue reading OpenAI drama shows why news junkies can’t quit Twitter, even if they hate X
By Kim Rittberg November 10, 2023 You need to brag. No one knows about what you’ve done, how skilled you are, the recognition you’ve received—until you tell them. No one is going home to google you—the burden is on you. My mantra: Humility does not pay the bills. This is especially important for women. … Continue reading How to brag about yourself in a way that doesn’t make people hate you
By Julia Herbst November 05, 2023 Remember when everyone was obsessed with the Great Resignation? We published piece after piece looking at why so many workers were resigning, and what employers could do to ensure remaining employees felt valued and engaged. Now that the Great Resignation is decidedly over—even according to the professor who … Continue reading If you hate your job, you’re not alone. Everyone is experiencing the ‘Great Gloom’
By Jared Newman October 29, 2023 Slack’s big 2023 redesign has been rolling out for the past couple of months now, so there’s a solid chance it’s running on most or all of your workspaces. As with most redesigns, the new look has been divisive, with users bemoaning its extra navigation layers and (for … Continue reading Hate the Slack redesign? Try these tips
