Tag Archives: Hashtag

Instagram Stories Hashtag Search Feature Could Increase Trademarks

Instagram Stories Hashtag Search Feature Could Increase Trademarks by Laurie Sullivan , Staff Writer @lauriesullivan, May 23, 2017 Instagram on Tuesday launched the ability to search by location and hashtag, and view related content from shared videos in Instagram posts made public within the past 24 hours. Last year, Instagram launched “stories” in which app … Continue reading Instagram Stories Hashtag Search Feature Could Increase Trademarks

Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories

A couple of months ago, Snapchat started showing computer-curated Stories in search results. Now Instagram is, too. Tim Peterson on May 23, 2017   It’s a weekday, so Instagram is copying Snapchat again. Roughly two months after Snapchat began showing algorithmically curated Stories in its search results, Instagram has started displaying algorithmically curated Stories on … Continue reading Instagram’s Location, Hashtag Stories are its spin on Snapchat’s search-driven Stories

How to Boost Your Brand’s Growth With Hashtag Marketing

by Alexa Matia April 15, 2016April 15, 2016 Hashtags have only gained popularity on social media within the past few years. By the end of 2013, 97% of the world’s top brands on social media were using hashtags. From there, hashtags started popping up for TV shows, celebrity promotions, and other mainstream media that encouraged … Continue reading How to Boost Your Brand’s Growth With Hashtag Marketing

5 Cringe-Worthy Brand Hashtag Fails, and How to Avoid Them

by Giovana Zanellato January 13, 2016January 13, 2016 Hashtag fails have seemed ever-present in recent years, from dissatisfied tweeters co-opting McDonald’s branded message to epidemics of bad spelling on Instagram to very awkward abbreviations. In the former case, we can specify these trip-ups as hashtag hijacking, which happens when a hashtag pertaining to a grassroots … Continue reading 5 Cringe-Worthy Brand Hashtag Fails, and How to Avoid Them

Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant

by Brian Solis November 14, 2015November 14, 2015 Hashtags are everywhere and brands are aiming to capitalize on all things UGC (user generated content). But sometimes, brands jump onto digital trends without truly understanding why they’re culturally relevant, in this case hashtags, and how to be part of the conversation in meaningful and effective ways. … Continue reading Attention Marketers: Hashtag Campaigns Work When They’re Culturally and Personally Relevant